How To Boost The Performance Of Your Store Using Acrylic Cosmetic Display Stand
06/17/2019
The beauty industry has experienced explosive growth in recent years. There are new products released every year, to meet the ever-growing demand for cosmetic products.
Despite the apparent boom in cosmetic e-commerce stores, cosmetic retail stores have been able to record gravity-defying profits.
To tap into this competitive but lucrative market, you need to not only restock your shop to meet the ever-changing customer demands, but also invest in attractive displays to showcase your cosmetic products.
This is where the use of Acrylic cosmetic display stands comes in handy. Below are 5 ways you can use your acrylic cosmetic display stands to boost the performance of your retail store.
– Arrange your store layout to fit your display needs
Angular floor plan and diagonal retail floor plan will ensure maximum visibility of your cosmetic products. Their downside, however, is that they eat a lot of space more than a straight retail floor plan.
With your preferred store layout, display your best cosmetic product near the store entrance and at the center of your store, as this improves the accessibility of the items.
– Create strong in-store visuals.
Regularly clean your acrylic cosmetic stands so that they can maintain their impeccable transparency. This will go a long way in aiding customer experience in your cosmetic store.
You can also make your displays to be multidimensional. Display your items in 3D to create strong product visuals instead of one- dimensional display, which is stale and boring.
For instance, you can add color, height, and depth to your acrylic cosmetic display stand to create magical appeal, that will help in attracting customers’ attention.
Moreover, you can include a brief product description on your display stand to help educate your customers about your products. Alternatively, you may attach quotes or use a celebrity picture in your acrylic cosmetic stand. This will create a compelling visual feel to your displayed products.
– Break the monotony
It will be monotonous and stale if you use one type of acrylic cosmetic stand for all your cosmetic display needs. There is a wide variety to choose from. Get creative with color, shape, design, and size. You can also add LED lighting to add life to your display stands.
Regularly update your cosmetic display rack to reflect the latest trends and events in the cosmetic industry, as it will help in Keeping your visuals fresh and attractive.
Most importantly, place your display stands at strategic points, and in different arrangements and patterns.
– Restock your products regularly
Stay ahead of your inventory to ensure that your stocks are not only the right products, also stay ahead of time and trends.
Make sure the products you place on acrylic display cases are available in your shelves. This will build your brand perception and customer satisfaction.
Avoid stock outs, as it will create a wrong perception about your business.
– Train your staff
The way you handle your clients or offer your services bears a great impact on customer experience. You should therefore train your staff to wow customers within a few minutes.
This can be achieved through excellent shelf stocking, clean and organized floor, and layout, winning product assortment and optimizing the concept of cross-merchandising.
Moreover, Staff with excellent communication skills, knowledge of the industry, and product knowledge will most certainly know consumer preferences, needs, and wants.
So, what next?
Regardless of your market niche, the type of display stands you use in your retail store will undoubtedly impact on your ability to draw consumer traffic to your products. This is why it is advisable to invest in high-quality display stands to increase the visibility of your products and improving your brand name.
For sustainable and affordable acrylic display cases, contact us, and let the experts take control of your product visibility. We offer novel and durable acrylic display stands that are custom made, based on design styles that blend well with aesthetics, quality, and functionality. Moreover, our stands come in different sizes, shape, design, and color to specifically meet your needs and budget.
We deliver our products to Melbourne, Perth, and Sydney in Australia at an affordable rate. All our products are standardized, and you are assured of receiving your order as requested.
Get in touch with us today!
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