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Coupled with stiff competition, the rapid change in consumer consumption trend has made it difficult for retailers to keep up with the market demands in the cosmetic industry. Good news is that the market rewards retailers who are on top of their game in responding to market trends and tastes. The real battle is won in the stores, and that’s …

Point of display stands (PODs) are a highly effective marketing tool which many retail businesses employ to promote sales. The best product display stands, when set up correctly, can have an alluring effect on walk-in customers, and encourage them to buy the product on impulse. As a retailer therefore, you should ensure that your point of sale displays are made …

Who does not love shopping in visually pleasing stores? From perfect theme colors used on neatly laid customer pathways, to the eye-friendly acrylic product display, your effort to improve your in-store customer experience will reward you Smallest aesthetic changes such as lighting, colors, and signage have a significant impact on improving the overall feel and look of your store. You …

Do you want customer traffic to flow into your store, but the customer you are aiming to attract is busy or simply disinterested in your products? Well, we have a solution for you! We live in a generation that is ever busy and doesn’t have time to try out new items and services, or simply shop at a completely new …

If a customer wants to make a purchase, they will do it anywhere, irrespective of the type of store, your competitors, or any offers given. Now, if you had a magic trick to pull this kind of customers from the streets into your store and get them to cough a few coins, would you not use it? Well, the solution …

The beauty industry has seen explosive growth, raking in billions of dollars each year. Moreover, the industry is continuously offering new and advanced products to the ever-expanding consumer base. However, retail merchandisers are faced with fierce competition from online stores and world cosmetic leaders. Stores that do not engage in disruptive marketing strategies risk being left out in this profit …

We are in an era where markets are characterized by stiff competition, ranging from online conglomerates to established multinational companies. Retail stores must therefore devise strategies to stay afloat in this saturated, but potentially lucrative market. Businesses that do not move with trends and market dynamics risk losing out on sales opportunity. This therefore has led to employment of various …

In as much as more customers are favoring the convenience of digital shopping, the retail industry is still reaping billions in profit. Study shows that 30- 50 percent of customers make their purchasing decision while in the retail store. Retails stores have therefore invested in various display solutions to attract and retain clients to their stores. One sure method that …

The jewelry industry is one of the fastest growing and dynamic industries. Notably, the high consumer demand for jewelry, which was slowed by the global recession, now seems to be more aggressive than ever. However, jewelry retail shops cannot afford to do business as usual and expect to maintain profitable margins due to competition from online stores. They must therefore …

The beauty industry has experienced explosive growth in recent years. There are new products released every year, to meet the ever-growing demand for cosmetic products. Despite the apparent boom in cosmetic e-commerce stores, cosmetic retail stores have been able to record gravity-defying profits. To tap into this competitive but lucrative market, you need to not only restock your shop to …

The general appearance of a business is very essential. Basically, a well-structured business with attractive displays is more likely to wow customers, than an organized store. In addition, fancy fixtures urge customers to take a closer look at the product on sale, even if they are not willing to buy at that particular moment. Here are a number of benefits …

In this era of rapid information and communication technology, it is not by surprise that most customers prefer e-commerce retailers over traditional brick and mortar stores. Its advantages are numerous, ranging from a broader global market and cost-effectiveness. However, this is not to say that retail shops cannot maintain their competitive edge. With creative marketing techniques, you can attract significant …