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Despite the robust growth and successes of e-commerce platforms like Amazon, eBay and Alibaba, brick-and-mortar stores are still popular among most buyers. For instance, Amazon may offer a broader range of products, with excellent services, but the physical and sentimental connections to their customers still lack. Basically, apart from drawing attention to the products on sale, retail display stands give …

The retail industry has massively grown, powered by the globalized market occasioned by a widespread Internet connection. Retailers now have to wade off competition from multinationals, in addition to their local colleagues. It follows then that coming up with innovative and unique product differentiation strategies is the least a retail business can do to survive. The most common type of …

In the retail sector, most people insist on physically inspecting products before they buy. This is why, despite near global Internet penetration, and the extra convenience of e-commerce, a large majority of people still prefer to visit brick-and-mortar stores and shops to do their shopping. As it is, effective retail displays not only attract attention, but easily converts curious onlookers …

Marketers are always focused on finding new ways to reach their audiences. In this digital age, when customers’ attention span has reduced significantly, it has become extremely important for marketers to make an impact in just a few seconds. Marketers, thus, are coming up with new ways of attracting the attention of potential customers. POP displays are an effective tool …

We live in an age where you can purchase food and groceries without even leaving your house. Online Retail juggernauts offer customers choice and convenience, which, coupled with many people’s desire to fit in, has made things hard for traditional retailers to succeed. However, brick-and-mortar stores can still compete, survive, and even thrive in the current market by improving their …

Despite the robust growth and successes of e-commerce platforms like Amazon, eBay and Alibaba, brick-and-mortar stores are still popular among most buyers. For instance, Amazon may offer a broader range of products, with excellent services, but the physical and sentimental connections to their customers still lack. Basically, apart from drawing attention to the products on sale, retail display stands give …

Retail stores generally provide access to everyday items, and are an essential part of communal life all over the world. The high demand for retail services has naturally made the industry lucrative and more attractive to investments. Consequently, you are guaranteed to find a retail store on every block or small neighborhoods across the globe. That multinational franchises like Amazon …

When a customer steps into your store, the first thing they will notice is the product displays and store layout. This first impression will determine if they proceed with their shopping, or simply leave without making a purchase. Hence, it is important to lay out your shop in such a way that buyers won’t have a problem finding items they …

Technological innovations over the past couple of years have undoubtedly revolutionized the way customers purchase products and services. While online shopping has indeed become a common feature of today’s business world, traditional point of sale display stands still remain a popular tool for pushing sales in retail stores. Point of sale displays usually stand out from a variety of similar …

The power of the shop display stands in retail marketing cannot be overemphasized enough. These innovative and colorful displays are highly effective when it comes to promoting last-minute purchases and impulse buying. By isolating specific items and setting up promotional display stand away from the regular aisles, you can draw your shoppers’ attention to the specific product, pique their interest, …

Impulse shopping is more prominent now than at any other time. According to a report from First Insight, more than 71% of shoppers make their shopping decisions in-store. Of course, if you were a financial consultant, these statistics would be painful to digest. To retailers, this knowledge would present an opportunity to tweak your marketing strategy and hence improve your …

With more consumers opting to purchase products and services online in today’s tech-driven business world, brick-and-mortar stores are undoubtedly finding it difficult to compete. Online shopping offers plenty of attractive perks, which make it the most preferred mode of purchasing items for most consumers. Be that as it may, traditional retailers can still take advantage of highly effective marketing tools …