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Ever gone to your local grocery store and noticed a small cardboard display box beside one of the shelves? Or have you ever gone to your local store and had a pamphlet featuring a certain product or service squeezed into your hands by one of the attendants? Those are just, but two examples of Point of Purchase (POP) displays – …

Placing product promotional content on popular media channels such as television, radio, newspapers, and magazines can be a costly affair for small retailers and startups. In fact, the cost of marketing is a significant part of any business’ expenditures. As such, retailers have to rely on the manufacturers of their products for marketing. However, within retails stores, retailers have to …

The art of effective selling is considerably dependent on attractive promotional product presentation. How a retailer chooses to display their product may determine whether their display will attract consumers and drive up the sales or not. As such, it is prudent to invest in eye-catching displays, which perfectly highlight the outstanding features of your merchandise so as to give consumers …

Visual merchandising, which combines fascinating graphics and well-designed stable display structures is the ultimate winner in achieving target Return on Marketing Investment (ROMI). Match this inventive approach with a cleverly crafted product communication mix and the possibilities will be limitless! You can stand out by generating a competitive edge, increase your retail stock turnover and bottom line, as well as …

If you are a retailer or a product brand owner, then you do know how important POP display units are in presenting your brand and services or items on sale. Nothing does this better for you than attractive and eye-catching custom cardboard display units, which capture the interest of your consumers and retain it long enough to elicit curiosity that …

In virtually all retail environments, the items you display for sale are always surrounded by competing products. As such, it is ideal to ensure that your products grab the most attention by making their displays eye-catching. The perfect approach to developing a popular brand image, which has the potential to trigger consumer purchases is by employing the effective use of …