Increase Retail Stores and Retail Sales with Cosmetic Display Stand
05/26/2020
The Importance of Cosmetic Displays
Cosmetic POP (point of purchase) displays have the ability to completely revamp your cosmetic products. The displays attract customers to your product and showcase the main benefits of the product. It is very important to know your target audience, the type of product, the benefits and sizing of the display. All of these factors combine to make the perfect advertisement. There are many tips for receiving the best cosmetic display possible.
Tips for Cosmetic Displays
The first tip for the best cosmetic display is to know your target audience. Knowing your target audience is essential. For example, if your target audience is 18-40 year old women, the display should reflect this. Cosmetics can be targeted towards most women aged 16-60+. It is important to understand the target audience for the specific cosmetic product. Cosmetic displays should include attractive, beautiful colors that accentuate the features of the product. For example, if the cosmetic product enhances your eyelashes, this should be clearly mentioned on the display in bold, attractive, large letters. The main goal of a cosmetic display is to catch the attention of the customer and market the product in a desirable manner.
The second tip for creating an ideal cosmetic display is to understand the product. For example, if the product is mascara or eyeliner, you must connect it to the customers. Your customer should understand the main benefit of the product by looking at the display. For example, using words such as “bold and long lashes” or “defines your eye shape” are beneficial buzz words to include on the display. Using colors and graphics that appeal to the customer such as florals and symmetrical shapes are great for aesthetic.
The third tip is to list the benefits of the product on the display. For example, if the product is eco-friendly, this should be included on the display. If the packaging is made out of recycled materials, this should be included on the display as well. The main goal is to showcase the positive features of the product on the display. Certain customers are more likely to purchase when the product is environmentally-friendly. It is also helpful to use sustainable materials in the display if you’re trying to showcase a products “earthy tones” and environmental benefit for environmentally-concious buyers.
The fourth tips is to use the right size and shape display. Displays can be made in all different sizes and shapes. This is great for customizing the display and tailoring it to your store. However, it is also important to select the right size for the product and your store. If your store is smaller, the display should not overpower the product or cause other products to become hidden. If the display is too small, customers will walk right by it. The main goal is to select the perfect size display. The display shape should be attractive and work well with your aisles/ set up. If the shape takes up too much of an aisle, customers will have a hard time walking by the cosmetic display stand. Shape and size are key to success.
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