point of purchase
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Marketers are always focused on finding new ways to reach their audiences. In this digital age, when customers’ attention span has reduced significantly, it has become extremely important for marketers to make an impact in just a few seconds. Marketers, thus, are coming up with new ways of attracting the attention of potential customers. POP displays are an effective tool … |
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With more consumers opting to purchase products and services online in today’s tech-driven business world, brick-and-mortar stores are undoubtedly finding it difficult to compete. Online shopping offers plenty of attractive perks, which make it the most preferred mode of purchasing items for most consumers. Be that as it may, traditional retailers can still take advantage of highly effective marketing tools … |
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Ever gone to your local grocery store and noticed a small cardboard display box beside one of the shelves? Or have you ever gone to your local store and had a pamphlet featuring a certain product or service squeezed into your hands by one of the attendants? Those are just, but two examples of Point of Purchase (POP) displays – … |
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